FUJIFILM INSTAX MINI RAINBOW
AN UPDATED LOOK TO THE INSTANT FILM PACK
ABOUT
The original packaging relied heavily on typography, leaving it inaccessable with little room for creative exploration. Additionally, it failed to showcase the product's various color variations, which was a key selling point for the target audience. My main objective was to create a design that met accessibility standards and accurately represented the product. Overall, the new packaging creates a memorable unboxing experience, while showcasing each unique frame.
SCOPE
Packaging Design
Print Design
TOOLS
Adobe Illustrator
Adobe Photoshop