FUJIFILM

INSTAX  MINI

RAINBOW

FUJIFILM INSTAX MINI: RAINBOW

When approaching the packaging redesign project for Fujifilm instax mini, I decided to challenge myself with a type heavy product. The original packaging relied heavily on typography, leaving it inaccessable with little room for creative exploration. Additionally, it failed to showcase the product's various color variations, which was a key selling point for the target audience. My main objective was to create a design that met accessibility standards and accurately represented the product. Overall, the new packaging creates a memorable unboxing experience, and incorporates imagery that showcases each unique frame. By prioritizing accessibility and accurate representation, I was able to create a design that stood out on shelves and appealed to the target audience.

 

 

Packaging Design

Print Design

 

 

Adobe Illustrator

Adobe Photoshop

 

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As per the project guidelines, it was required to retain all the current text. This experience helped me develop the skill of working within project constraints to deliver a final product that aligns with the project goals.

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